Guide Dorothy and Otis: Designing the American Dream

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When Euro Modernist Design Met American Chewing Gum - Print Magazine

She had enough self confidence and awareness of how talented she was, that she was able to ignore the prevailing attitudes and deterrents and just got on with her work. Her Catalina sign system is fantastic. Very graphic and embodied with humor. She was also a brilliant draftsman, which was rare back then as well. Were they primarily airbrush artists? Norman Hathaway: Otis used the airbrush more than Dorothy, though she used it for her Pabst billboard campaign. They were both quite adept at different styles though.

Many people consider Shep an airbrush artist, but it sells him a bit short. Those Cubs programs covers are incredibly hip and modern looking. How did they compare to other contemporary sports programs? Norman Hathaway: Nothing else came within miles of it.


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Those programs are just beautiful and once you see what other teams were doing they become that much more impressive. Most were still doing quasi-Victorian looking designs or bog standard stuff that looked it was knocked together by the printer. In retrospect I feel Shep was the greatest baseball artist of that period.


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He was so skilled at posing all his figures that it really showed what a good understanding of the sport he had. Newmanology is a labor of love. If you enjoy what you see here, please consider making a donation, either one-time, or on a regular monthly basis. Norman Hathaway is an art director and design historian focusing on underappreciated design personalities and techniques.

He has also taught and lectured widely on the history of design and typography. Dan Nadel is a writer and editor for art and visual culture publications, and an art curator.

He is also the founder of PictureBox, a Grammy Award-winning publishing company. By Norman Hathaway , Dan Nadel. Add to Wish List. Reviews Review Policy.

Dorothy and Otis : Designing the American Dream by Norman Hathaway (2014, Hardcover)

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Dorothy and Otis: Designing the American Dream

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The first couple of American billboards

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